Welcome to the "Autumn Design Studio" series! This guide focuses on the importance of brand identity, the essence of the autumn...

As the leaves change and the air turns crisp, many brands are inspired to refresh their aesthetic to capture the warmth and charm of...

The COVID-19 pandemic brought unprecedented challenges to businesses worldwide. However, amidst the chaos and uncertainty, a surprising...

In a recent ruling, a federal judge has given the thumbs up to Fearless Fund, an Atlanta-based venture capital firm, and their exclusive...

Learn about the importance of icons in branding with our guide. We cover 10 types of icons and their ideal uses. Start incorporating icons c

Even after 10+ years in brand development I still encounter many business owners who struggle to decide whether or not they should step...

Branding has become the cornerstone of success in today's competitive landscape, with individuals and businesses vying for attention and...

As a leader, you might not realize the importance of having a brand tool kit in your arsenal. But with today's market being more diverse...

In the world of branding, design plays a critical role in creating a visual identity that sets a business apart from its competition....

In the fast-paced world of leadership, time management becomes a crucial skill for success. Women in leadership face unique challenges,...

So you want to know how to make your customers truly fall in love with your brand? Well, let me tell you, it's all about creating a...

Embarking on a Journey to Develop a Contemporary Brand Personality A brand personality is the emotional connection you make with your...

When I offer strategy sessions there are two big things most people say that they need help with: marketing and brand development. They...

In 2015 I made a drastic change to the MOST POPULAR business planning package that my clients contract - I included Contingency Planning....

Here's a quick post for the entrepreneur who has been pushing, striving, working hard, experiencing success, embracing failures,...

Have you heard about Milanote?? No? Well no worries, I'm going to take you through a quick product review so that you can decide if this...

Do you have a business that handles a large amount of customer service emails? Are some straight forward but others, not so simple to...

So, today I decided to watch Fyre on Netflix. This documentary details the fraudulent background of the luxury music event entitled "Fyre...

When you're starting a business nothing sounds more official than "here's my business plan." Something about the sound of those two words...

When entrepreneurs reach out to me for advice with branding their top concerns are typically surrounding aesthetics OR their target...