Lessons Learned: Playing with Fyre...
So, today I decided to watch Fyre on Netflix. This documentary details the fraudulent background of the luxury music event entitled "Fyre Festival" that happened in 2017.
In the documentary we see the concept for the festival come about inadvertently as a part of the marketing schematics for a new media booking platform that the creators had devised. The festival gained a lot of traction after it turned out to be a complete bust due to a combination of poor leadership, lack of resources, unskilled planning and fraudulent tactics. The entire time that I was watching this documentary my head was swirling with various "No's" and "Don't" - it was like watching a project management nightmare.
However, I did get to pull a good amount of thoughts and lessons learned from the whole Fyre story…
1.) PERCEPTION IS EVERYTHING.
That’s the society we live in now. People have become more concerned with the way that things are perceived than really investing in the reality of what is. We have adopted image driven mainstream and social media platforms that provide us with one picture or seconds worth of a video and from there, our imagination builds the rest. And while this is great for capturing memories in our personal lives it also builds up a lot of false and presumed context about the reality and nature of things. And businesses know this. Influencers know this. In fact, they bank on it. They are completely invested in the fact that all they need is one picture - their public audience will do the rest.
2) INFLUENCERS WORK:
If there is anything that this festival taught us it's that influencers work BECAUSE OF the fact listed above - perception is everything. People are drawn to influencers due to the imagery that they portray. Connecting your brand to them gives you surrogate access to that energy. Is it sometimes built upon shallow precepts and misguided focus? Sure it is! But it works. The influencers worked. The Fyre team just did a piss poor job of utilizing that energy AFTER the fact.