
Welcome to the "Autumn Design Studio" series! This guide focuses on the importance of brand identity, the essence of the autumn aesthetic, and the principles of minimalism. Participants will learn how to create warm and inviting branding for their products and content, using the mock brand "Emberly Candle Co." as a case study. By exploring the design elements, color palettes, and visual motifs, you'll discover how to evoke the spirit of autumn in your own branding efforts.

Brand Concept
Brand Name: Emberly Candle Co.
Product: Pumpkin Spice and Honey Candle
Inspiration: Emberly Candle Co. (mock brand) captures the warmth and coziness of autumn through a carefully crafted brand identity. Inspired by seasonal scents like pumpkin spice and honey, this brand aims to provide a comforting experience that brings the essence of fall into your home.

Design Elements
Logo Design
Minimalistic Line Art Pumpkin: The logo features a simple, elegant line art pumpkin placed atop the brand name "Emberly Candle Co." in Kinfolk Serif font. This minimalist approach highlights the pumpkin as a symbol of autumn while ensuring the brand maintains a sophisticated and modern feel.
Typography:
Kinfolk Serif Font: This serif font conveys elegance and tradition, enhancing the brand's cozy yet refined aesthetic.
La Luxes Script: Used for the title of products, this flowing script font adds a personal touch that invites customers into the warmth of the brand.
Color Palette
Muted Dusty Chocolate: Grounds the design with an earthy tone that reflects the richness of fall.
Warm Amber: Evokes feelings of warmth and coziness, reminiscent of the golden light of autumn evenings.
Matte Burgundy: Adds depth and richness, capturing the essence of changing leaves and the bounty of the season.
Dusty Blush: Softens the palette, creating a gentle contrast and inviting warmth.
Product Mock Up of the Pumpkin Spice + Honey Jar Candle Packaging
Amber Colored Glass Jar: The candle is housed in an amber glass jar that enhances the cozy aesthetic while allowing the warm glow of the candlelight to shine through.
Copper Lid: A matte copper lid introduces a modern metallic element that complements the warm color palette.
Embossed Pumpkin Motif: The packaging features an embossed pumpkin motif, reinforcing the seasonal theme and adding a touch of texture that elevates the overall presentation.
Visual Elements
Seasonal Motifs: Incorporating visual motifs, such as pumpkins and autumn leaves, strengthens the brand's identity and connection to the season. These motifs can be used in various applications, from packaging to marketing materials, to create a cohesive branding experience that resonates with customers.
Autumn Aesthetic Emberly Candle Co. Pumpkin Spice + Honey Mock Candle wrapping up this autumn branding guide
The design of Emberly Candle Co. serves as an example of how to merge brand identity with an autumn aesthetic while embracing minimalism. By utilizing thoughtful design choices, a warm color palette, and seasonal motifs, this guide provides a framework for participants in the "Autumn Design Studio" series to develop their own inviting and warm branding for their products and content.
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